Everything announced at the HUAWEI Mate40 Series Launch Event

At Huawei’s Mate40 launch event, Huawei announced the launch of the Mate40 series, the Porsche Designed Mate40 RS, two new wearables, and two new gadgets. Huawei Consumer Business Group CEO Richard Yu started off by showing what positive effects Huawei has made as well as the massive growth they have achieved since the beginning. Let’s look at all the products and what they offer.

Huawei Mate40 Series

The Mate40 series consists of the Mate40, Mate40 Pro and Mate40 Pro+. In common, all models have a new “Space-Ring” camera array design, a new virtual key to control volume (while still keeping the physical button), dual stereo speakers with 150% stronger bass, and finally the Kirin 9000 chipset.

The Kirin 9000 chipset, which is claimed to be the most powerful yet. Adopts a 5nm process and features the world’s first 5nm 5G SoC (System On a Chip). It contains 15.3 billion transistors, which is 30% more transistors than the A14. Inside is a 8-Core CPU which is 10% faster than the Snapdragon 865+, a 24-Core Mali-G78 GPU that’s 52% faster than the Snapdragon 865+ and a NPU (Neural Processing Unit) with a 148008 AI Benchmark and is 2.4x faster than the Snapdragon 865+.

The Kirin 9000 also boasts better power efficiency with 25% better CPU efficiency, 150% better NPU efficiency, and 50% better GPU efficiency compared to other chipsets like the Snapdragon 865+. And like I mentioned before, the Kirin 9000 features the 3rd generation of 5G modem technology with 5x Field UL speed and 2x Field DL speed compared to the X55+Snapdragon 865+. The Kirin 9000’s ISP (Image Signal Processor) has a 50% higher throughput and 40% better video noise reduction ability compared to the Kirin 990 5G. The Kirin 9000 also has a slightly lower spec brother called the Kirin 9000E.

Huawei had previously ensured 18 months of smooth experience before the slow decline in performance that every smartphone goes through, but now Huawei has upgraded that period to 36 months or 3 years. Increasingly improving system aging.

Mate40

The Mate40 is the budget option in the lineup priced at 899 Euros (for the 8GB+128GB model). The IP53 rated display has a 68 degree curved horizon display, 90Hz refresh rate, 240Hz touch sampling rate, 6.5″ Flex OLED (2376×1080), DCI-P3 HDR, Attention Aware Technology and In-screen fingerprint. The Leica co-engineered camera has a 50MP Super Sensing Wide camera (RYYB 23mm f/1.9), Ultra Wide camera (16MP 17mm f/2.2), 3x Telephoto (8MP 85mm f/2.4 OIS), and a 5x optical zoom range.

The Mate40 has a battery capacity of 4200mAh and doesn’t support wired or wireless supercharging available in the Pro and Pro+ models. It comes in colors of Mystic Silver, Classic Black, Classic White, Green (Vegan Leather), and Yellow (Vegan Leather).

Mate40 Pro & Pro+

The Mate40 Pro and Pro+ are the premium options in the lineup priced at 1199 Euros (for the 8GB+256GB model) and 1399 Euros (for the 12GB+256GB model) respectively. The IP68 rated displays have a 88-degree horizon display, 90Hz refresh rate, 240Hz touch sampling rate, 6.75″ Flex OLED (2772×1344), DCI-P3 HDR, 3D face unlock, and In-screen fingerprint.

The Mate40 Pro has a Leica co-engineered 50MP Super Sensing Wide camera (RYYB 23mm f/1.9), Ultra Wide Cine camera (20MP 18mm f/1.8), Telephoto 3x Periscope (12MP 125mm f/3.4 OIS), and 7x optical zoom range. The Pro+ has a Leica co-engineered 50MP Super Sensing Wide camera (RYYB 23mm f/1.9), Ultra Wide Cine camera (20MP 14mm f/2.4 Free-Form Lens), ToF depth-sensing camera, Telephoto 10x Periscope (8MP 240mm f/4.4 OIS), 3x Telephoto (12MP 70mm f/2.4 OIS) and 17x optical zoom range.

The Mate40 Pro and Pro+ both have a battery capacity of 4400mAh which lasts for 9.7 hours, which is 1.96 hours more than the 4500mAh Note 20 Ultra+. Both also have 66W Wired SuperCharge and 50W Wireless SuperCharge abilities for fast charging. Huawei also demonstrated that at very low temperatures (-5 degrees Celcius for the test), the Mate40 (Pro model in test) was the only one that could continue charging in relation to competing phones like the iPhone 11 Pro and Samsung S20 Ultra which could not be charged. As for colors, the Pro comes in the same selection as the Mate40 while the Pro+ comes in white and black nano-tech ceramic that is claimed to have”diamond-like shine” and “sapphire like toughness”.

Accessories

Coming with the launch of the Mate40 series, is the launch of four new phone accessories.

• Huawei SuperCharge 50W Wireless & 66W Wired Car chargers
• Huawei 12000 SuperCharge 66W Power Bank
• Huawei Ring Light Case (Priced at 69 Euros)
• Huawei M-Pen 2 (Priced at 99 Euros)

Emui 11 OS

Emui 11 is Huawei’s new operating system for the Mate40 series. It offers an abundance of new features like a dynamic graphic AOD (Always On Display), Long take animations featuring fluid transitions, EOD(Eyes On Display), Smart Gesture Control, Smart Multi-Window, Multi-Screen Collaboration, and an Email Conversation mode which converts your standard email layout into a familiar chat like layout. New privacy measures like no disturb, no track, and no exposure are implemented.

Along with the OS comes a range of new apps. MeeTime, a video calling app that supports 1080p full HD video calls between Huawei devices which right now is only available in 12 counties (doesn’t include UAE). Celia, which is Huawei’s AI voice assistant which now supports 5 languages in 15 countries (again not including UAE). AppGallery, Huawei’s app store which is in the top 3 in app marketplaces, has 506M global MAUs and 2M global developers. Petal Maps, a maps app which will be available in 140 countries and regions, features 2D/3D mode, turn-by-turn navigation, the ability to switch the navigation route through gesture control, high precision navigation, real-time public transportation, and favorite lists. And finally, Petal Search, which is available in 170 countries/regions and 50+ languages and supports text, voice, and visual search.

Porsche Designed – Huawei Mate40 RS

The Mate40 RS is the 6th generation of premium models developed partnering with Porsche Design. Its priced at 2295 Euros (for 12GB+512GB model) and comes in ceramic white and ceramic black. The Leica co-engineered camera system features a 10x periscope telephoto (8MP 240mm f/4.4 OIS) camera, Super Sensing Wide camera (50MP RYYB 23mm f/1.9 OIS), ToF Camera depth sensing, Color Temperature Sensor (8-color channels multi-spectrum), 3x telephoto (12MP 70mm f/2.4 OIS) and an Ultra-Wide Cine camera (20MP 18mm f/1.8). The Mate40 allows for 256x ultra slow-motion video up to 7680FPS and 5x ultra low-light videography up to ISO 51200. It also comes with an Infrared Thermo-Sensor, which can be used to check temperatures from -20 degrees Celcius to 100 degrees Celcius. A premium leather case is also available as an accessory.

Porsche Designed – Huawei Watch GT 2

The Huawei Watch GT 2 is a Porsche Designed smartwatch that has a ceramic case, titanium body, and sapphire glass. It’s premium titanium, is lightweight and anti-corrosive. It also has a Porsche designed watch face and features all-day continuous SpO2 monitoring via Huawei TruSeen 4.0+. It has a two-week battery life and is priced at 695 Euros.

Huawei FreeBuds Studio

The FreeBuds Studio is a minimally designed premium headphone with 7mm ultra-slim stainless steel arms and comes with super soft and comfortable materials. It boasts pure and spacious sound with a 48kHz wide frequency 4-layer diaphragm driver and a 24bit/96kHz high-resolution audio codec. It features 40dB leading ANC (Active Noise Cancellation) and clear calling with a 6 mic matrix voice pick-up system with 360 degrees of signal coverage using dual antennas. It can be connected to two devices at once and implements smart control with simple touch controls. The FreeBuds Studio has 24 hours of battery life (with ANC off) and is priced at 299 Euros.

Gentle Monster – Huawei Eyewear II

The Huawei Eyewear II is a smart eyewear collection in collaboration with Gentle Monster. The sunglasses come in Smart Lang and Smart Myma designs, and the optical glasses come in Smart Havana and Smart Kubo designs. Along with versatile touch controls, the eyewear features a 100% larger diaphragm for better sound quality in comparison to the previous generation and also features reduced sound leakage up to 12dB using an inverse sound field. It has 42 hours of connected standby and 5 hours of continuous music play, takes 1.5 hours to fully charge. It’s priced from 299 Euros.

Devialet – Huawei Sound

The Huawei Sound is the smaller version of the previously released Sound X. It is a max 144-watt speaker with a max 90dB SPL (Sound Pressure Level) and has a bass system with Advanced SAM from Devialet, it features one 40inch woofer and two push-push passive units. It achieves <2% total harmonic distortion, 55Hz deep bass, and overheating protection. It implements three 360 degree surround sound full-range speakers distributed evenly and uses Devialet Space Technology to imitate an immersive wider soundstage. It supports high-quality audio transmission with HD Bluetooth LDAC, 3.5mm aux-in, and UPnP, you can also use the Huawei Sound to share music, a movie, or an audiobook. It’s priced at 199 Euros.

If you want to know more about the recent Apple event, click here.